ENVIRONMENT FIRST - PROFITABILITY FIRST
Based around the -600 series aircraft, ATR 2012 advertising campaign consists of a series of two posters that coincided with the Farnborough International Airshow and that appeared in trade magazines and newspapers worldwide.
It focuses on the advantages of the new product, in terms of technology, comfort, profitability and environment.
The 72-600 series turboprop indeed gives a positive answer to the question : “Can technology, profitability and eco-efficiency go together?"
The posters’ visible aim is to grab customers’ attention by stimulating their imagination at one level and on another providing them with 3 simple facts: First, the -600 series is the most technologically advanced turboprop on the market. Secondly it’s environmentally friendly and thirdly it represents profitability for its customers.