Alongside over 50 business leaders of the Toulouse area, ATR wished to join and support the Cow Parade (http://www.cowparade-toulouse.fr), which will be held in Toulouse, France from August, 31st. The event, which has been covered in many capitals (New York, London, Tokyo, Sydney...) aims to promote urban exposure through local businesses and reaffirm the close connection between the actors of the Economic and territorial communities.
More than 50 cows in resin, life-size, sponsored by local firms which customization and decoration have been entrusted to artists from different backgrounds, which will be exhibited in the streets of Toulouse until October, 18th . At the end of the exhibition, the cows will be sold at auction and the profits will be donated to charities.
ATR has entrusted the customization of his cow to a mosaicist, Sandra Buhr, who took over the concept of the colourful propellers and construed according to his artistic vision. As from September 3rd, the cow will be positioned in front of the Midica store, Place Esquirol.