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ATR wins again at the “Cannes Corporate Media & TV Awards”

Friday 19 October 2012

ATR, the European manufacturer of turboprop aircraft, has received the Silver Dolphin award in the “Communication Marketing” category at the International Festival “Cannes Corporate Media & TV Awards”, for the production of its corporate film entitled “The ATR solution”. The Festival recognizes outstanding work in the areas of corporate films, TV documentaries, online media and artistic productions.

This year, nearly 700 candidates representing 35 countries competed for the awards, a 60% increase in applications and 30% more countries compared with last year’s edition. In each thematic category, three prizes were awarded: the Gold Dolphin, Silver Dolphin and Black Dolphin. The Grand Prize, the “White Dolphin”, went to the judges’ favourite from all categories combined. The audiovisual productions were rated by an international panel of judges, including specialists in marketing and communications, professionals from the corporate and media sectors, and experts from the film industry.

The corporate film “The ATR solution” was produced in collaboration with the American company Xenophon and the French company Master Films. It shows the operational and environmental capabilities of the ATR aircraft, as well as the most updated comfort of their new cabin. To address these messages, the video highlights some factual information about ATR’s operational and technological capabilities, using fast rhythm and dynamic and percussive graphics. 

Commenting on the award, Elio Baino, ATR Brand Image Director, said that he was “very happy to have won another award at the Festival, as it recognizes the continuity of the quality of our audiovisual productions. Image, as exemplified by videos and new social media, is today an increasingly important vector of corporate communications. Films like ‘The ATR solution’ strongly contribute to develop our brand image towards a larger audience”.

« The ATR solution », and other videos produced by ATR can be viewed at its official Youtube channel: ATRbroadcast



About ATR:

ATR is the world leader on the market for regional aircraft. Known for its exemplary eco-responsibility, ATR is a role model for airlines, not only in terms of its performance and reliability, but also in terms of profitability on short-haul air routes. ATR is ISO 14001 certified. Its aircraft are currently operated by more than 180 airlines in over 90 countries. ATR is an equal partnership between two major European aeronautics players, the Airbus Group and Alenia Aermacchi (a Finmeccanica Group company). 
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